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“They don't just execute. They think through the problem with you, challenge the right things, and make the final result significantly stronger. It has made a real difference to our business.”
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TURN LINKEDIN INTO PREMIUM CLIENTS
Grab my FREE 5-Day Email Course outlining the same "Known and Chosen" system that took one client from struggling to pay his bills to £22k in new business in 10 weeks. All of it inbound.
Hey, I’m Danny.
I've worked with 1,000+ clients through LinkedIn and helped experts go from no enquiries in 18 months to 3 in a single week, from not being able to sell a £99 package to selling a £3,999 offer like hotcakes, and from charging the industry average to raising their prices by 145.8%.Come inside, steal my thinking, and apply it to your business. All you gotta do is type in your best email address, read lesson one today, and get first access to everything I release, sent straight to your inbox.
Claim Your FREE 5-Day Course.
Join me inside, where I show you how buyers on LinkedIn decide who to trust, and how to become the one they choose.
LinkedIn doesn’t work as well as it used to and day by day it's getting harder and harder to make it pay
This is not news to anyone.You know it.I know it.Everyone knows it.But the question is…… what are you gonna do about it?Pumping out more and more content isn't the answer. And much as it hurts me to face this truth, the idea of "social selling" is a bait 'n' switch.The fact is, the people doing the best on LinkedIn — other than Influencers, men and women effectively famous for being famous and bring nothing worthwhile to the table — are leveraging the power of the platform and using old-school direct response marketing.It's almost heresy, right?No, I didn't wanna accept the truth, either.But regardless of how I feel about it… the truth is the truth.And while you can't change your circumstances overnight, you can change your direction in a heartbeat.
Join me, and I'll drop blunt, practical, powerful, and useful nuggets of wisdom in your inbox every morning for the next 5 days.
I'll show you the easy way to attract top-drawer clients with a buy-now problem — so you can stop wasting your time on tyre-kickers, window-shoppers, and wannabes and start making the sales you know you deserve.
How to write content guaranteed to speak to your ICP with a present, painful, expensive problem.
How to build a persona with intent — not a diary of your lunch or the latest whine about virtue-signalling nonsense no one genuinely cares about.
How to use LinkedIn like a direct-response tool, not a shrine to your ego (your clients ARE on LinkedIn — all you gotta do is talk to them in the right way).
How to turn attention into money — through pages, follow-up, and simple, repeatable systems you can almost run on autopilot.
And much, much, MUCH more.
It's a lead-generation and sales framework that works in the real world — stripped of fluff, theory, and "Influencer" posturing.So, if you're struggling with feast-or-famine lead flow, fuzzy positioning, and discount-driven pricing — it's time to buckle up. Get ready for a steady stream of qualified prospects, premium offers, and predictable sales.
If you’re looking for viral growth hacks or you wanna be on the top 100 Favicon list, THIS IS NOT FOR YOU.
Nothing on LinkedIn is easy.
But it is ridiculously SIMPLE, and surprisingly obvious. Genuinely.
Let me show you.
Here's what that looks like in the real world:
James went from wondering how the bills were getting paid to banking £22k in 10 weeks, with his prices up by as much as 145.8%, and every penny of it arrived inbound.
Scarlett couldn’t shift a £99 package to the tyre-kickers, then went on to close £3,999 offers to dream clients and land herself a £600-a-day contract.
Nick added £1,200 a month in recurring revenue from one change we made on our very first call.
Toby spent 18 months posting on LinkedIn with little to show for it. Within three weeks of nailing his message and positioning, he’d had 4 qualified enquiries and brought in £14k of new business (and we’ve only just started).
Next Steps...
To get regular "slice of life" emails and the 5-day Crash Course …... drop your name and email address below, click the button, and let me take care of the rest.
Create 6 Months of Content That Attracts Premium Clients
Understand your buyer's psychology, write content that makes you the obvious choice, and never guess what to publish again.
£50 once, and you'll never open LinkedIn wondering what to post.
Any of this sound familiar?
I tried LinkedIn. I followed the advice. I even paid the gurus.
“Ever have one of those moments where the fog suddenly lifts and everything is sunshine and birds singing? That's what Danny has done with this book, system, and dashboard.I tried LinkedIn. I followed the advice. I even paid the gurus. But week after week, year after year, I got likes, comments, and zero genuine interest in my inbox.
What kept me stuck on that exhausting content treadmill was not a lack of effort or ideas. It was that I didn't understand the what, when, why, and how.Danny's method is not revolutionary, but it is extraordinary, because he gives you the entire system. He explains why something works, why something else does not, how to identify what your content is missing, what to post, when to post it, and how to use the dashboard to build out a content catalog that gets clients.There is no vague 'just add value' advice and no guesswork.Your content may already be close. Mine was. I had the raw materials, but I was not combining them properly. Danny shows you how to put everything together, what seasoning to add, and in what amounts.If you are hesitating over the price, here is my honest answer: you can spend thousands over months or years getting fragments of this system from other people, or you can buy this content system once and get everything in one place.”
Sara Bryson
CFO Advisor
"My biggest frustration with LinkedIn and content was knowing how to turn scattered ideas into something clear, consistent and genuinely useful, without simply copying the same tired generic formulas everyone else was following.This is not another marketing system promising that everything will fall into place if you just 'do these three things'. If you're looking for a few quick tips, shortcuts or a formula you can blindly follow, this most certainly isn't for you. If, however, you want to dive deeper and you're genuinely prepared to do the damn work — and I mean deep work — then this is absolutely for you.Danny doesn't just tell you what to do. He gives you the thinking, structure and tools to work it out for your own business.At £50, you're not just buying a book. You're getting the full package: the book, the dashboard and a video walkthrough. Frankly, the dashboard alone is worth another two zeros on the advertised price, and even then, it would still represent amazing value."
Toby Swallow
Health & Performance Adviser
"Working with Danny on our buyer-led content strategy was nothing short of mind-blowing. He has a rare ability to cut through the noise and build a strategy that connects directly with the right audience.What he delivered was content that not only attracts but converts. It's had a direct impact on how we're perceived in the market, and on our growth."
Paul "PJ" Jackson
Sales & Growth Strategist
"Danny Townley is widely recognised across LinkedIn as the 'King of Design', but diving into his latest book reveals where his true genius lies: he operates on an entirely different planet when it comes to strategic thinking.What began as a casual holiday read completely recalibrated my perspective on content marketing. Danny doesn't just theorise; he delivers masterclass-level insights coupled with immediate, actionable tasks. If you need absolute clarity on your content and want to radically stand out from the crowd, this is your ultimate blueprint. It is a masterstroke of genuine thought leadership that will transform how you approach your business on LinkedIn."
Karim Doukir
Leadership Performance Coach
"Danny's the real deal. He asks the right questions to get to the core of your business, your market, and your buyers' motivations. He gets the positioning and messaging right before a single piece of content is made. That kind of care is rare.The outcome? A content strategy that actually speaks to our ideal clients' frustrations and goals. He brought clarity where it was needed."
John Joyce
Founder & CEO
The LinkedIn Content System
01.
Publish content that triggers your buyers' decisions.
Discover what your buyers weigh up before they ever get in touch, and build your content around exactly that.
02.
Know exactly who you're writing for.
Turn your vague idea of an audience into real people whose faces you can picture, not a fictional avatar with made-up pain points.
03.
Never run out of ideas again.
Uncover months of content already sat in your client conversations, your own experience, and the opinions you've never posted.
04.
Walk into every month with your strategy already mapped out.
Open the dashboard on the first of the month and find every post planned, in order, built around your business and your buyers.
05.
Never start from a blank page again.
Sit down knowing exactly what each post is for and how to build it, instead of rummaging through everything you know and hoping one falls out.
06.
Find the leak in your content.
Expose the exact moment interested people go quiet, and know exactly what next month's content needs to fix.
07.
Track your enquiries and conversations.
Log every enquiry and conversation in one place, and follow up on the buyers your content wins instead of losing them in your DMs.
08.
Run the whole system from one place
Find everything in one dashboard, built to work together, so nothing gets lost bouncing between tabs, notes, and apps.
Ready to stop guessing and start attracting premium clients?
Everything's waiting for you: the book, the Dashboard, and the step-by-step video walkthrough.
One-time payment. The complete system, yours in two minutes.
FAQ
See you in the feed.
One-time payment. The complete system, yours in two minutes.
Turn your hard-to-sell expertise into premium enquiries on LinkedIn.
A private 16-week one-to-one programme for established experts to become known, trusted and chosen on LinkedIn.
Being invisible to your market isn’t a YOU problem
Nothing about this is complicated, but it does have to be built for you.You need one person to aim everything at, and you need to know them properly. Not a job title and an industry. What they're dealing with, what they've already tried, what's been stopping them getting in touch, and the words they use when they talk about it.Then everything a stranger comes across has gotta say the same thing. Your profile, your posts, your offer, your website, your prices. Every one of them pointing at that person, so when they land on you it's obvious you're for them.And then it's gotta keep going without you. Because you're with clients all day, and the trust that normally takes you a twenty-minute conversation has to get built while you're nowhere near it.That's not a template. It's not a course. Nobody can sell it to a thousand people at once, because the whole thing has to come from you and from the person you wanna work with.It's the same job I've done with over a thousand businesses, and it's why I only take a few on at a time.That's Known and Chosen.
THE PROMISE
Over 4 months, everything gets built around you and your buyer, so you can:
The
Roadmap
Session.
First thing, we map out your situation together. How you work, who you work with, what’s not working on LinkedIn right now, and exactly how many clients you can take on at capacity. Then we work to those numbers.
Phase 1:
Foundations.
Phase 1: Foundations.
Objective: Nail your positioning, messaging and offer.
First, I do the deep research into your buyer’s psychology. Who they are, what they’re dealing with, what they’ve already tried, what’s stopped them reaching out, and what finally tips them into getting help.
Next, the research shapes your positioning, your messaging and how your offers are presented, in your buyer’s own words.
Finally, I write and design your LinkedIn profile so it works as a sales page, giving the right prospects a clear reason to take the next step.
Phase 2:
Content.
Phase 2: Content.
Objective: Get seen by the right people.
First, I build your content strategy off the research, playing to both the crowd and the buyer, so the engagement grows and the right person still sees himself in it.
Next, we turn your results and track record into proof in your buyer’s currency.
Finally, we set a posting schedule that focuses on quality over quantity. Three posts a week will do more than three a day are doing now, and give you your time back.
Phase 3:
The Way In.
Phase 3: Content.
Objective: Turn attention into an audience you own.
First, we create your lead magnet, the small first step someone can take without putting their hand up.
Next, we build the landing page it lives on, so there’s one clear place to send people.
Finally, we build your offer ladder and email sequence based on your buyer's research.
Phase 4:
Your Buyer’s Journey.
Phase 4: Your Buyer’s Journey..
Objective: One clear path from first post to enquiry.
First, we connect your profile, content, lead magnet, offer ladder, email sequence, and landing page, so no interested person hits a dead end.
Next, we put the system in place to track it all. How many people sign up, how many come through, and where enquiries come from.
Here’s what that looks like in the real world:
James went from wondering how the bills were getting paid to banking £22k in 10 weeks, with his prices up by as much as 145.8%, and every penny of it arrived inbound.
Scarlett couldn’t sell a £99 package to the tyre-kickers, then went on to close £3,999 offers to dream clients and land herself a £600-a-day contract.
Nick added £1,200 a month in recurring revenue from one change we made on our very first call.
Toby spent 18 months posting on LinkedIn with little to show for it. Within three weeks of nailing his message and positioning, he’d had 4 qualified enquiries and brought in £14k of new business (and we’ve only just started).
FAQ
And it comes with my guarantee. If you haven’t made back double your investment by the end month 6, I keep working with you at no charge until you have
I only take on a small number of clients at a time.
And it has to be the right fit on both sides.If we’re gonna work together, I need to be confident I can help you, and you need to be right for the way I work.If it’s a yes on both sides, we book your Roadmap Session and get started.
A temporary menu of the different ways I can help you and your business.
All prices + VAT.
Content
The LinkedIn Content System
Create 6 months of content that attracts premium clients.
Understand your buyer's psychology, write content that makes you the obvious choice, and never guess what to publish again.
You’ll get:
The book
The complete Dashboard
A step-by-step video walkthrough
A system for mapping out your next 6 months of content
£50 once, and you'll never open LinkedIn wondering what to post.
Visual Branding
Logo Development
Logo development for your business
Mini Brand Guidelines
The foundations you need to keep the visual side of your brand consistent.
You’ll get:
Colour palette
Typography
Guidance on how everything should be applied
Logo Development +
Mini Brand Guidelines
Your logo and the core visual system around it.
You’ll get:
Logo development
Colour palette
Typography
Application guidelines
Full Visual Brand Identity
For when the business has moved on but the branding hasn't.
You’ll get:
2 moodboard directions
Logo development
Typography
Colour palette
Visual identity guidelines
LinkedIn banner
LinkedIn Featured section visuals
Wording for the LinkedIn visuals
What’s the difference between being exceptional at what you do… and making that obvious to someone who’s never met you?
That gap doesn’t stay confined to how you describe what you do.
It starts affecting how people judge you before you’ve had the chance to speak to them.
You can be compared with people you don’t even consider your real competition.
Someone can be referred to you, look you up and decide you’re not the right fit before a conversation ever happens.
The reputation you’ve built through years of good work can be far stronger than the impression somebody gets when they first encounter you online.
And the longer that disconnect sticks around, the easier it becomes to assume LinkedIn just doesn’t work for someone like you.
The relief comes when the way people see you finally matches the level you operate at.
That starts to show up in practical ways:
You attract more of the work you genuinely want.
You become more selective about who you work with.
Your marketing feels more natural because it reflects how you really think and work.
You lead conversations with more authority instead of adjusting yourself to fit every opportunity.
You make decisions with more confidence because you’re no longer second-guessing how you should present yourself.
The words aren’t the real problem.
You can rewrite your headline, About section, website and content as many times as you want.But if the thinking underneath them isn’t clear, changing the words can only take you so far.Because before you can explain what you do well, you need to be clear on what you want to be known for, who it matters most to, and why someone should choose you over the other options they’re already considering.That’s positioning.And it’s not the same as simply “niching down”.Plenty of experts have already done that exercise, only to realise they’ve narrowed who they serve without giving people a stronger reason to choose them.
The words come after the thinking.
Positioning gives everything else a point.
Once you’re clear on what makes you worth choosing, you’ve got the basis for how you communicate.
That means:
And on LinkedIn, all of that comes together in one place.Your profile.It’s the hub people land on, the place they go to understand what you do, and the stepping stone into everything else you want them to see next.That’s why I start with the positioning and build the profile from there.
I’ve seen this play out hundreds of times.
I started out designing LinkedIn banners, then moved into full profiles as more and more clients came through the door.But after working on hundreds of them, I realised the profile itself was only part of the job.The strongest work happened when I stepped back, understood the business first, pulled apart what made that person worth choosing, found the right words for it, and then built the profile around that thinking.Today, I’ve worked with 1,000+ clients through LinkedIn.And you don’t need to come into this knowing exactly what you want, what you should say, or how the finished thing should look.That’s my job.
Here’s what that tends to look like from the other side:
“I shared what I was looking for... but didn’t know exactly how to make it come to life. The copywriting expressed my value in words I couldn’t find!”
Laura Flessner
Founder, Mindtap
“With just a few unorganised brain dumps, he saw the vision and brought it to life... and then some.”
Ciri-Ann John
B2B Aftermarket Social Media
“We struggled to brief anyone properly because we didn’t even know what we wanted, we just knew what we didn’t.
Danny delivered something that felt like us instantly.
We’ve worked with him multiple times since, from our LinkedIn profiles and full rebrand to our website and exhibition stand, which drove revenue.”
Sara-Mai John
Co-founder, Madre
“Danny went above and beyond gathering info and data. Cold hard facts for real life content, none of your AI dreamed up guessing from the robots.
He has provided assistance with clear positioning and continues to support.”
Richard Gibbs
Founder, TitanEye
“It is rare to find someone who combines creativity, speed and genuine value as well as Danny does.”
Gordon C Smith
Fractional SAP Support Leader
“He didn’t just design — he collaborated with me on the copy and brought a fresh, professional polish to my entire profile.
Since working with Danny, I’ve seen a real shift in how I’m positioned in the market — and I’m now converting more LinkedIn profile viewers into actual clients.”
Peter Walker
Founder/Director, 28 TALENT
Positioning & Profile
You give me the context. I do the research, thinking, writing and design.
Once you’ve paid, I’ll send over a set of questions and a link to book our call.Answer those beforehand so I can come into the conversation with context rather than spend half the call covering the basics.Then I take it from there.
01.
On the call, I’ll dig deeper into you, your business, how you work, who you want to attract and anything else I need to get the full picture.
02.
Then I’ll analyse your competitors in depth and go deep into your buyer psychology: what matters to them, what they’re trying to solve, what they’re sceptical about and what influences their decision.
03.
From there, I’ll develop the positioning and core message that gives you the strongest position in the market, then show you the thinking and evidence behind it.
04.
Then I’ll write and design your LinkedIn profile: banner, headline, About section and Featured section.
£1200 + VAT
If the direction needs changing, I’ll change it.
Forewarning: I will challenge you on it.By the time I present the direction back to you, I’ll have extracted a lot of information from you, analysed your competitors and gone deep into the psychology of the people you want to attract.So if something doesn’t land, I want to understand why.If what you tell me changes the picture and outweighs the evidence behind the direction, I’ll change it at no extra cost.If it doesn’t, I’ll explain why I believe the direction should stay as it is.Everything I’m doing is geared towards helping you command a premium and become the number one choice amongst the competitors your buyers are considering.
Frequently asked questions
This is for you if...
James went from wondering how the bills were getting paid to banking £22k in 10 weeks, with his prices up by as much as 145.8%, and every penny of it arrived inbound.
Scarlett couldn’t shift a £99 package to the tyre-kickers, then went on to close £3,999 offers to dream clients and land herself a £600-a-day contract.
Nick added £1,200 a month in recurring revenue from one change we made on our very first call.
Toby spent 18 months posting on LinkedIn with little to show for it. Within three weeks of nailing his message and positioning, he’d had 4 qualified enquiries and brought in £10k of new business (and we’ve only just started).
You’ve already done the hard part.
You’ve built the expertise and earned the reputation.Now it needs to translate online in a way that puts you ahead of the people you’re competing with.So when the right buyer is weighing up their options, you’re not another credible expert in the mix. You’re the one they want to work with, and the one they’re prepared to pay a premium for.Because what gets you recommended in private should get you chosen in public.
About Danny
In the beginning, it was all about the banners
At the beginning they were £10 each, just something to do while the world had completely lost the plot. I remember leaning out of the window clashing pans while someone ran around the estate dressed as Mickey Mouse.I was only a couple of weeks into my banner-building venture when two founders and one of their employees tried to shut me down, complaining I was charging five times less than they were. I was brand new to LinkedIn, and I'll be honest — I was a midgie's dick away from packing it in.Good job I didn't.6 months later, people from all around the world started reaching out, and the enquiries kept coming.Somewhere along the way I became affectionately known across LinkedIn as Bannerman Dan, the Pablo Picasso of LinkedIn banners. Slightly bold perhaps, but if you're gonna lean into something you might as well go all out.At one point I got curious about where all these clients were coming from, so I created a Google map and started dropping pins.One by one they appeared across the UK, then Europe, then the US, then further afield, and eventually the map was nearly full.For a brief moment I was dangerously close to world domination. At this stage, I'd worked with 300+ clients.The only places missing were those where reliable WiFi probably isn't a thing yet. Deep rainforest territory. Remote tribal villages. Places where LinkedIn banners are understandably quite low on the priority list.Fair enough, really.By one of my busiest months I'd upped my prices significantly and still had fifty paying clients in a single month. Fifty fucking clients, which still blows my mind. Because not long before any of this happened I genuinely believed running a business was something other people did. Confident people. People who networked effortlessly and didn't find small talk physically exhausting. I had zero confidence, I'm naturally introverted, and at the time I didn't even know I was neurodivergent.Funny how that worked out.Around 18 months after the competitor tried to shut me down, I sent them a message along the lines of: I'm no longer five times cheaper than you. I'm four times more expensive. What's the issue now?They never replied.
The shift
oon after, I invested in a business mentor, one of the smartest people I've had the privilege of learning from and someone I now consider a good friend.What came out of that relationship changed a lot.Rules and boundaries. Charging what you're worth. Attracting the right clients. The psychology of selling and understanding the real cost of saying yes to the wrong person.He was a stoic too, which sent me down a rabbit hole of stoicism that shaped a lot of how I think about business and life.But the biggest shift came from my clients.For a long time, I believed the best business model was simple. Do one thing and do it well.Then, after working on hundreds of LinkedIn profiles, I realised changing the words and design could only take someone so far if they weren't clear on what they wanted to be known for, what made them different and why someone should choose them.The best work started before I touched the profile.Understanding the business. Studying the competition. Researching the buyer. Then deciding the position and building everything from there.
Star Wars Day, 2022
I was diagnosed with autism and ADHD on Star Wars Day in 2022, which was, frankly, an absolute clusterfuck.I'd expected the autism. The inattentive ADHD blindsided me.Once the dust settled though, it was a genuine epiphany. I could look back at my life and finally understand why certain things had played out the way they had.Everything changed, but nothing changed at the same time, because I still had the same brain. I just finally understood it.I then spent 18 months working with a neurodivergent coach, which was one of the most transformational experiences I've ever had.And I realised one of my biggest strengths is seeing patterns.The micro details and the wider picture at the same time.That's become a huge part of how I work now.I don't separate the positioning, messaging, words and design and treat them as four different jobs. I see how they connect and what needs to happen first.As of today, I've worked with 1,000+ happy campers through LinkedIn.
One quick step before we get started.
I only work with people I know I can help.Which means I won’t say yes to everyone who fills this in. Terrible business model, I know.This is an investment, and I want to be confident you’ll make your money back and then some.Before you fill in the form, you need to have been in business for at least two years, worked with clients, and already proved people are willing to pay for what you do. I’m not here to test whether there’s a business in there somewhere.Fill in the form below and I’ll have a look at your LinkedIn profile, your activity and wider digital footprint.I’ll contact you within one working day, usually sooner, and let you know whether I can help.
