TURN LINKEDIN INTO PREMIUM CLIENTS

Grab my FREE 5-Day Email Course outlining the same "Known and Chosen" system that took one client from struggling to pay his bills to £22k in new business in 10 weeks. All of it inbound.

Hey, I’m Danny.

I've worked with 1,000+ clients through LinkedIn and helped experts go from no enquiries in 18 months to 3 in a single week, from not being able to sell a £99 package to selling a £3,999 offer like hotcakes, and from charging the industry average to raising their prices by 145.8%.Come inside, steal my thinking, and apply it to your business. All you gotta do is type in your best email address, read lesson one today, and get first access to everything I release, sent straight to your inbox.

Claim Your FREE 5-Day Course.

Join me inside, where I show you how buyers on LinkedIn decide who to trust, and how to become the one they choose.

LinkedIn doesn’t work as well as it used to and day by day it's getting harder and harder to make it pay

This is not news to anyone.You know it.I know it.Everyone knows it.But the question is…… what are you gonna do about it?Pumping out more and more content isn't the answer. And much as it hurts me to face this truth, the idea of "social selling" is a bait 'n' switch.The fact is, the people doing the best on LinkedIn — other than Influencers, men and women effectively famous for being famous and bring nothing worthwhile to the table — are leveraging the power of the platform and using old-school direct response marketing.It's almost heresy, right?No, I didn't wanna accept the truth, either.But regardless of how I feel about it… the truth is the truth.And while you can't change your circumstances overnight, you can change your direction in a heartbeat.

Join me, and I'll drop blunt, practical, powerful, and useful nuggets of wisdom in your inbox every morning for the next 5 days.

I'll show you the easy way to attract top-drawer clients with a buy-now problem — so you can stop wasting your time on tyre-kickers, window-shoppers, and wannabes and start making the sales you know you deserve.

You will discover:

  • How to write content guaranteed to speak to your ICP with a present, painful, expensive problem.

  • How to build a persona with intent — not a diary of your lunch or the latest whine about virtue-signalling nonsense no one genuinely cares about.

  • How to use LinkedIn like a direct-response tool, not a shrine to your ego (your clients ARE on LinkedIn — all you gotta do is talk to them in the right way).

  • How to turn attention into money — through pages, follow-up, and simple, repeatable systems you can almost run on autopilot.

  • And much, much, MUCH more.

It's a lead-generation and sales framework that works in the real world — stripped of fluff, theory, and "Influencer" posturing.So, if you're struggling with feast-or-famine lead flow, fuzzy positioning, and discount-driven pricing — it's time to buckle up. Get ready for a steady stream of qualified prospects, premium offers, and predictable sales.

If you’re looking for viral growth hacks or you wanna be on the top 100 Favicon list, THIS IS NOT FOR YOU.

Nothing on LinkedIn is easy.
But it is ridiculously SIMPLE, and surprisingly obvious. Genuinely.
Let me show you.

Here's what that looks like in the real world:

James went from wondering how the bills were getting paid to banking £22k in 10 weeks, with his prices up by as much as 145.8%, and every penny of it arrived inbound.

Scarlett couldn’t shift a £99 package to the tyre-kickers, then went on to close £3,999 offers to dream clients and land herself a £600-a-day contract.

Nick added £1,200 a month in recurring revenue from one change we made on our very first call.

Toby spent 18 months posting on LinkedIn with little to show for it. Within three weeks of nailing his message and positioning, he’d had 4 qualified enquiries and brought in £14k of new business (and we’ve only just started).

P.S.

If you skipped straight to the bottom to find out how much it’ll cost, and what you’re getting… I’m offering you a FREE 5-Day Email Course on how to turn your hard-to-sell expertise into premium enquiries, one short lesson a day, straight to your inbox.I’m also inviting you to my 'slice of life' emails, where I share what’s working, what isn’t, and offers you won’t find anywhere else.

Next Steps...

To get regular "slice of life" emails and the 5-day Crash Course …... drop your name and email address below, click the button, and let me take care of the rest.

Create 6 Months of Content That Attracts Premium Clients

Understand your buyer's psychology, write content that makes you the obvious choice, and never guess what to publish again.

£50 once, and you'll never open LinkedIn wondering what to post.

Any of this sound familiar?

People compliment your posts, but nobody ever asks to work with you.
You’ve been posting for years and your audience still can't explain what you sell.
Every client you’ve ever won came from a room you were physically standing in.
Your posts get impressions and comments, but your inbox stays completely silent.
You followed the guru templates promising quick wins, but walked away with nothing to show for it.
You’ve quietly stopped posting because you’re sick of pouring effort into something that gives nothing back.
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Look back at that list. Every one of those is what happens when your posts have no job. You've been writing them one at a time, each one starting from nothing, hoping the right person scrolls past at the right moment.The good news? None of that is a writing problem.Your posts need a job.

I tried LinkedIn. I followed the advice. I even paid the gurus.

“Ever have one of those moments where the fog suddenly lifts and everything is sunshine and birds singing? That's what Danny has done with this book, system, and dashboard.I tried LinkedIn. I followed the advice. I even paid the gurus. But week after week, year after year, I got likes, comments, and zero genuine interest in my inbox.
What kept me stuck on that exhausting content treadmill was not a lack of effort or ideas. It was that I didn't understand the what, when, why, and how.Danny's method is not revolutionary, but it is extraordinary, because he gives you the entire system. He explains why something works, why something else does not, how to identify what your content is missing, what to post, when to post it, and how to use the dashboard to build out a content catalog that gets clients.There is no vague 'just add value' advice and no guesswork.Your content may already be close. Mine was. I had the raw materials, but I was not combining them properly. Danny shows you how to put everything together, what seasoning to add, and in what amounts.If you are hesitating over the price, here is my honest answer: you can spend thousands over months or years getting fragments of this system from other people, or you can buy this content system once and get everything in one place.”


Sara Bryson
CFO Advisor

"My biggest frustration with LinkedIn and content was knowing how to turn scattered ideas into something clear, consistent and genuinely useful, without simply copying the same tired generic formulas everyone else was following.This is not another marketing system promising that everything will fall into place if you just 'do these three things'. If you're looking for a few quick tips, shortcuts or a formula you can blindly follow, this most certainly isn't for you. If, however, you want to dive deeper and you're genuinely prepared to do the damn work — and I mean deep work — then this is absolutely for you.Danny doesn't just tell you what to do. He gives you the thinking, structure and tools to work it out for your own business.At £50, you're not just buying a book. You're getting the full package: the book, the dashboard and a video walkthrough. Frankly, the dashboard alone is worth another two zeros on the advertised price, and even then, it would still represent amazing value."


Toby Swallow
Health & Performance Adviser

"Working with Danny on our buyer-led content strategy was nothing short of mind-blowing. He has a rare ability to cut through the noise and build a strategy that connects directly with the right audience.What he delivered was content that not only attracts but converts. It's had a direct impact on how we're perceived in the market, and on our growth."


Paul "PJ" Jackson
Sales & Growth Strategist

"Danny Townley is widely recognised across LinkedIn as the 'King of Design', but diving into his latest book reveals where his true genius lies: he operates on an entirely different planet when it comes to strategic thinking.What began as a casual holiday read completely recalibrated my perspective on content marketing. Danny doesn't just theorise; he delivers masterclass-level insights coupled with immediate, actionable tasks. If you need absolute clarity on your content and want to radically stand out from the crowd, this is your ultimate blueprint. It is a masterstroke of genuine thought leadership that will transform how you approach your business on LinkedIn."


Karim Doukir
Leadership Performance Coach

"Danny's the real deal. He asks the right questions to get to the core of your business, your market, and your buyers' motivations. He gets the positioning and messaging right before a single piece of content is made. That kind of care is rare.The outcome? A content strategy that actually speaks to our ideal clients' frustrations and goals. He brought clarity where it was needed."


John Joyce
Founder & CEO

The LinkedIn Content System

01.

Publish content that triggers your buyers' decisions.

Discover what your buyers weigh up before they ever get in touch, and build your content around exactly that.

02.

Know exactly who you're writing for.

Turn your vague idea of an audience into real people whose faces you can picture, not a fictional avatar with made-up pain points.

03.

Never run out of ideas again.

Uncover months of content already sat in your client conversations, your own experience, and the opinions you've never posted.

04.

Walk into every month with your strategy already mapped out.

Open the dashboard on the first of the month and find every post planned, in order, built around your business and your buyers.

05.

Never start from a blank page again.

Sit down knowing exactly what each post is for and how to build it, instead of rummaging through everything you know and hoping one falls out.

06.

Find the leak in your content.

Expose the exact moment interested people go quiet, and know exactly what next month's content needs to fix.

07.

Track your enquiries and conversations.

Log every enquiry and conversation in one place, and follow up on the buyers your content wins instead of losing them in your DMs.

08.

Run the whole system from one place

Find everything in one dashboard, built to work together, so nothing gets lost bouncing between tabs, notes, and apps.

Ready to stop guessing and start attracting premium clients?

Everything's waiting for you: the book, the Dashboard, and the step-by-step video walkthrough.

One-time payment. The complete system, yours in two minutes.

FAQ

Most alternatives sell quick wins, hooks, frameworks, templates, or they hand you one piece of the puzzle and leave you to work out the rest. This is the whole system: the thinking, the strategy, and the tool that runs it, together.
A couple of hours, and none of it wondering what to post. Set the dashboard up once, choose your pace, three, four or five posts a week, and sit down each time knowing exactly what you're writing. This was built for people with a business to run, not a content career to chase.
No. Your buyer isn't marking your sentences, they're looking for their problem, and the moment they spot it, your grammar's the last thing on their mind. A plain post about the exact thing keeping them stuck beats a beautiful post about nothing. Subject beats style. Every time. And the system's job is making sure you always know the subject.
If you're a coach, consultant, therapist, specialist, or small service provider and your buyers are on LinkedIn, yes. It's built for businesses where clients choose carefully, the bigger the decision, the more your content matters, because it's doing the convincing before anyone gets in touch.
No. The feed's already full of content that sounds like it came from the same machine, because it did. This runs on the one thing AI hasn't got: your clients, your work, and what you've learned from years of doing what you do. That's where every post comes from, and it's why nobody can copy them.
I can't guarantee you a timeline. But I can guarantee you the sequence: your buyers find you, learn to trust you, then choose you, and your content's job is moving them through those three stages. By the time someone reaches out, they already trust you.
No. It's built to work around you, your business, and your clients. Two people could buy this on the same day and end up with two completely different six months.
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See you in the feed.

One-time payment. The complete system, yours in two minutes.

Turn your hard-to-sell expertise into premium enquiries on LinkedIn.

A private 16-week one-to-one programme for established experts to become known, trusted and chosen on LinkedIn.

You’ve already done the hard part.

You’ve spent years paying the price to become exceptionally good at what you do through courses, degrees, lived experience, lessons, failures and thousands of hours devoted to your craft, you didn’t get here by accident.In fact, I reckon you’ve earned the kinda reputation that gets people talking about you and recommending you.But for whatever reason, that reputation doesn’t translate on LinkedIn.So you keep showing up. Staying consistent. Tweaking your messaging, rethinking your content, changing your approach, overthinking every move, then going back to the drawing board to try again.And regardless of your efforts, the attention you do get comes from your peers and lifelong supporters, but not from paying clients.All while people buy, enquire, engage, and pay attention to competitors who offer a fraction of your depth, care, and transformation, simply because they market themselves better.The good news?It doesn't have to be this way.

Being invisible to your market isn’t a YOU problem

Nothing about this is complicated, but it does have to be built for you.You need one person to aim everything at, and you need to know them properly. Not a job title and an industry. What they're dealing with, what they've already tried, what's been stopping them getting in touch, and the words they use when they talk about it.Then everything a stranger comes across has gotta say the same thing. Your profile, your posts, your offer, your website, your prices. Every one of them pointing at that person, so when they land on you it's obvious you're for them.And then it's gotta keep going without you. Because you're with clients all day, and the trust that normally takes you a twenty-minute conversation has to get built while you're nowhere near it.That's not a template. It's not a course. Nobody can sell it to a thousand people at once, because the whole thing has to come from you and from the person you wanna work with.It's the same job I've done with over a thousand businesses, and it's why I only take a few on at a time.That's Known and Chosen.

What actually works for a business like yours

Nothing about this is complicated, but it does have to be built for you.You need one person to aim everything at, and you need to know them properly. Not a job title and an industry. What they're dealing with, what they've already tried, what's been stopping them getting in touch, and the words they use when they talk about it.Then everything a stranger comes across has gotta say the same thing. Your profile, your posts, your offer, your website, your prices. Every one of them pointing at that person, so when they land on you it's obvious you're for them.
And then it's gotta keep going without you. Because you're with clients all day, and the trust that normally takes you a twenty-minute conversation has to get built while you're nowhere near it.That's not a template. It's not a course. Nobody can sell it to a thousand people at once, because the whole thing has to come from you and from the person you wanna work with.It's the same job I've done with over a thousand businesses, and it's why I only take a few on at a time.That's Known and Chosen.

THE PROMISE

Over 4 months, everything gets built around you and your buyer, so you can:

↗

Generate pre-qualified enquiries on LinkedIn.

↗

Increase your prices by up to 20% for the same work.

↗

Build trust and sell on autopilot.

The
Roadmap
Session.

First thing, we map out your situation together. How you work, who you work with, what’s not working on LinkedIn right now, and exactly how many clients you can take on at capacity. Then we work to those numbers.

Phase 1:

Foundations.

Phase 1: Foundations.

Objective: Nail your positioning, messaging and offer.

  • First, I do the deep research into your buyer’s psychology. Who they are, what they’re dealing with, what they’ve already tried, what’s stopped them reaching out, and what finally tips them into getting help.

  • Next, the research shapes your positioning, your messaging and how your offers are presented, in your buyer’s own words.

  • Finally, I write and design your LinkedIn profile so it works as a sales page, giving the right prospects a clear reason to take the next step.

⚑
Outcome:Clear positioning and messaging, consistent across your profile, your content and your website, and a core offer built for your buyer.

Phase 2:

Content.

Phase 2: Content.

Objective: Get seen by the right people.

First, I build your content strategy off the research, playing to both the crowd and the buyer, so the engagement grows and the right person still sees himself in it.

Next, we turn your results and track record into proof in your buyer’s currency.

Finally, we set a posting schedule that focuses on quality over quantity. Three posts a week will do more than three a day are doing now, and give you your time back.

⚑
Outcome:Fewer posts, doing far more work.

Phase 3:

The Way In.

Phase 3: Content.

Objective: Turn attention into an audience you own.

  • First, we create your lead magnet, the small first step someone can take without putting their hand up.

  • Next, we build the landing page it lives on, so there’s one clear place to send people.

  • Finally, we build your offer ladder and email sequence based on your buyer's research.

⚑
Outcome:The right people move from your feed onto your list, where you build trust and stay front of mind until they’re ready to buy.

Phase 4:

Your Buyer’s Journey.

Phase 4: Your Buyer’s Journey..

Objective: One clear path from first post to enquiry.

  • First, we connect your profile, content, lead magnet, offer ladder, email sequence, and landing page, so no interested person hits a dead end.

  • Next, we put the system in place to track it all. How many people sign up, how many come through, and where enquiries come from.

⚑
Outcome:The right people move from your feed onto your list, where you build trust and stay front of mind until they’re ready to buy.
Done for you:
  • The research
  • Positioning and messaging
  • Your LinkedIn profile
  • Content strategy
Done with you:
  • Lead magnet
  • Offer ladder
  • Email sequence
  • Landing Page/Website

Here’s what that looks like in the real world:

James went from wondering how the bills were getting paid to banking £22k in 10 weeks, with his prices up by as much as 145.8%, and every penny of it arrived inbound.

Scarlett couldn’t sell a £99 package to the tyre-kickers, then went on to close £3,999 offers to dream clients and land herself a £600-a-day contract.

Nick added £1,200 a month in recurring revenue from one change we made on our very first call.

Toby spent 18 months posting on LinkedIn with little to show for it. Within three weeks of nailing his message and positioning, he’d had 4 qualified enquiries and brought in £14k of new business (and we’ve only just started).

FAQ

If you haven't made back double your investment within six months of us starting, I keep working with you at no extra cost until you have.
Yes. You can split it into monthly payments over the first three months.
It's the part most people skimp on and it's the part that does the work. Your strategy gets built off the research into your buyer, and it goes into enough detail that you'll know exactly what to write for every post and why it's there. No sitting down wondering what to say. You'll have the topic, the angle, who it's aimed at and what it's meant to do, which means writing it takes a fraction of the time it does now.
We speak every fortnight on a 30-minute call, and you've got me directly on WhatsApp in between. Not 24/7, but you're never sat waiting days for an answer.
The first couple of weeks are the heaviest while we get the build done. After that, most of your time goes on writing your content and your emails, and you'll know exactly what you're writing before you sit down to do it. We also set the whole thing around your capacity in the Roadmap Session, so it fits the time you've actually got.
No. Three a week is what I advise, and it'll do more than posting daily is doing for you now.
No. Nothing in this needs you on camera. Everything we build works in writing.
Those were built to be sold to thousands of people at once, so they had to stay generic. We start with a Roadmap Session and go through your business at a granular level. How you work, who you work with, what's not working right now, your strengths, your weaknesses, and how many clients you can take on at capacity. Everything across the 16 weeks gets built around that.
If you've been on there a while and built up an audience of a few thousand, you're in the right place. You don't need to have been posting consistently or getting much back from it. This isn't for brand new accounts starting from zero.
You'll be good to go. The system we've built is yours, it's doing most of the heavy lifting, and it carries on working whether I'm involved or not. Some of my clients like to keep me around afterwards for the accountability, the support and a second pair of eyes, and there's a monthly retainer for that, set to whatever level you actually need.
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Your investment:
£6,500+ VAT
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And it comes with my guarantee. If you haven’t made back double your investment by the end month 6, I keep working with you at no charge until you have

I only take on a small number of clients at a time.

And it has to be the right fit on both sides.If we’re gonna work together, I need to be confident I can help you, and you need to be right for the way I work.If it’s a yes on both sides, we book your Roadmap Session and get started.

?
Important question for established experts who find it harder than it should be to explain the value of what they do:

What’s the difference between being exceptional at what you do… and making that obvious to someone who’s never met you?

It’s a surprisingly difficult question to answer. And an important one to get right online.In person, you can explain what you do, answer questions and clear up anything that isn’t obvious.Online, people are forming an opinion before you ever get that chance.The trouble is, simplifying what you do can make you sound vague, adding more detail can blur what makes you different, and tryna sound more professional can leave you sounding like everyone else in your space.

That gap doesn’t stay confined to how you describe what you do.

It starts affecting how people judge you before you’ve had the chance to speak to them.

You can be compared with people you don’t even consider your real competition.

Someone can be referred to you, look you up and decide you’re not the right fit before a conversation ever happens.

The reputation you’ve built through years of good work can be far stronger than the impression somebody gets when they first encounter you online.

And the longer that disconnect sticks around, the easier it becomes to assume LinkedIn just doesn’t work for someone like you.

51.9% of prospects referred to a service provider rule them out before even talking with them.

The relief comes when the way people see you finally matches the level you operate at.

That starts to show up in practical ways:

You attract more of the work you genuinely want.

You become more selective about who you work with.

Your marketing feels more natural because it reflects how you really think and work.

You lead conversations with more authority instead of adjusting yourself to fit every opportunity.

You make decisions with more confidence because you’re no longer second-guessing how you should present yourself.

The words aren’t the real problem.

You can rewrite your headline, About section, website and content as many times as you want.But if the thinking underneath them isn’t clear, changing the words can only take you so far.Because before you can explain what you do well, you need to be clear on what you want to be known for, who it matters most to, and why someone should choose you over the other options they’re already considering.That’s positioning.And it’s not the same as simply “niching down”.Plenty of experts have already done that exercise, only to realise they’ve narrowed who they serve without giving people a stronger reason to choose them.

The words come after the thinking.

Positioning gives everything else a point.

Once you’re clear on what makes you worth choosing, you’ve got the basis for how you communicate.

That means:

You stop second-guessing how to explain what you do.
Your content has a clearer commercial direction.
Your sales conversations get sharper.
You get clearer on what matters most in your offer.
Everything reinforces the same reason to choose you.

And on LinkedIn, all of that comes together in one place.Your profile.It’s the hub people land on, the place they go to understand what you do, and the stepping stone into everything else you want them to see next.That’s why I start with the positioning and build the profile from there.

I’ve seen this play out hundreds of times.

I started out designing LinkedIn banners, then moved into full profiles as more and more clients came through the door.But after working on hundreds of them, I realised the profile itself was only part of the job.The strongest work happened when I stepped back, understood the business first, pulled apart what made that person worth choosing, found the right words for it, and then built the profile around that thinking.Today, I’ve worked with 1,000+ clients through LinkedIn.And you don’t need to come into this knowing exactly what you want, what you should say, or how the finished thing should look.That’s my job.

Here’s what that tends to look like from the other side:

Laura Flessner

“I shared what I was looking for... but didn’t know exactly how to make it come to life. The copywriting expressed my value in words I couldn’t find!”

Laura Flessner

Founder, Mindtap

Ciri-Ann John

“With just a few unorganised brain dumps, he saw the vision and brought it to life... and then some.”

Ciri-Ann John

B2B Aftermarket Social Media

Sara-Mai John

“We struggled to brief anyone properly because we didn’t even know what we wanted, we just knew what we didn’t.

Danny delivered something that felt like us instantly.

We’ve worked with him multiple times since, from our LinkedIn profiles and full rebrand to our website and exhibition stand, which drove revenue.”

Sara-Mai John

Co-founder, Madre

Richard Gibbs

“Danny went above and beyond gathering info and data. Cold hard facts for real life content, none of your AI dreamed up guessing from the robots.

He has provided assistance with clear positioning and continues to support.”

Richard Gibbs

Founder, TitanEye

Gordon C Smith

“It is rare to find someone who combines creativity, speed and genuine value as well as Danny does.”

Gordon C Smith

Fractional SAP Support Leader

Peter Walker

“He didn’t just design — he collaborated with me on the copy and brought a fresh, professional polish to my entire profile.

Since working with Danny, I’ve seen a real shift in how I’m positioned in the market — and I’m now converting more LinkedIn profile viewers into actual clients.”

Peter Walker

Founder/Director, 28 TALENT

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Positioning & Profile

You give me the context. I do the research, thinking, writing and design.
Once you’ve paid, I’ll send over a set of questions and a link to book our call.Answer those beforehand so I can come into the conversation with context rather than spend half the call covering the basics.Then I take it from there.

01.

On the call, I’ll dig deeper into you, your business, how you work, who you want to attract and anything else I need to get the full picture.

02.

Then I’ll analyse your competitors in depth and go deep into your buyer psychology: what matters to them, what they’re trying to solve, what they’re sceptical about and what influences their decision.

03.

From there, I’ll develop the positioning and core message that gives you the strongest position in the market, then show you the thinking and evidence behind it.

04.

Then I’ll write and design your LinkedIn profile: banner, headline, About section and Featured section.

£1200 + VAT

If the direction needs changing, I’ll change it.

Forewarning: I will challenge you on it.By the time I present the direction back to you, I’ll have extracted a lot of information from you, analysed your competitors and gone deep into the psychology of the people you want to attract.So if something doesn’t land, I want to understand why.If what you tell me changes the picture and outweighs the evidence behind the direction, I’ll change it at no extra cost.If it doesn’t, I’ll explain why I believe the direction should stay as it is.Everything I’m doing is geared towards helping you command a premium and become the number one choice amongst the competitors your buyers are considering.

Frequently asked questions

Typically, around 3 weeks from the point you complete the initial questions and we have our first call. A lot of the work happens behind the scenes because I’m not just writing what you tell me. I’m analysing the market, looking at your competitors, researching your buyers and working out the strongest direction before I start writing anything.
Not loads. I’ll need you to answer the initial questions, give me your time on the call and be available when I need clarification or feedback. Beyond that, the heavy lifting is mine. You’re not buying a programme where I give you homework and send you away to figure everything out yourself.
Fair concern. A lot of this work stops at ideas, frameworks or a document that sounds intelligent but doesn’t change much. I’m looking at the full picture: you, the business, your competitors and the psychology of the people you want to attract. Then I turn that thinking into something tangible and usable rather than leaving you with a strategy document and a list of things to implement yourself based on a universal one size fits all approach.
No. Positioning and niching down aren’t the same thing. I’m not going to force you into an artificially small box because somebody once said riches are in the niches. The goal is to make it much clearer why the right person should choose you, without pretending the rest of your expertise suddenly stopped existing.
That’s the point. The work is designed to make it easier for the right people to understand what makes you valuable, see the difference between you and the alternatives, and recognise why paying a premium makes sense. I can’t promise that changing your positioning and profile will suddenly fill your inbox, because there are too many other variables involved. What I can do is make sure the way you’re presented gives the right people a much stronger reason to choose you.
Possibly. You know your business better than anybody, and you’ve probably already spent a fair amount of time thinking about how to explain it. The difficult part is seeing it from the outside. You’re too close to the work, you know too much about it, and it’s very easy to default to the language and assumptions you’ve been using for years. I bring the outside perspective, research and judgement needed to work out what matters, what doesn’t, and what gives you the strongest position against the people you’re competing with.
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This is for you if...

  • You’ve built a credible reputation in the real world, but you’re struggling to make that translate online.

  • There’s real depth behind what you do, but communicating that without watering it down or sounding like everyone else has been difficult.

  • You want to stand out from the people you’re competing with and be able to charge a premium for what you do.

  • You want someone to do the strategic thinking and execution for you, not hand you another framework to implement.

  • You’re willing to be challenged when the evidence points to a stronger direction.

James went from wondering how the bills were getting paid to banking £22k in 10 weeks, with his prices up by as much as 145.8%, and every penny of it arrived inbound.

Scarlett couldn’t shift a £99 package to the tyre-kickers, then went on to close £3,999 offers to dream clients and land herself a £600-a-day contract.

Nick added £1,200 a month in recurring revenue from one change we made on our very first call.

Toby spent 18 months posting on LinkedIn with little to show for it. Within three weeks of nailing his message and positioning, he’d had 4 qualified enquiries and brought in £10k of new business (and we’ve only just started).

You’ve already done the hard part.

You’ve built the expertise and earned the reputation.Now it needs to translate online in a way that puts you ahead of the people you’re competing with.So when the right buyer is weighing up their options, you’re not another credible expert in the mix. You’re the one they want to work with, and the one they’re prepared to pay a premium for.Because what gets you recommended in private should get you chosen in public.

About Danny

I didn't plan any of this

In early 2020 I had an almost fatal car crash.At the time I was working in car sales, the shittest job I'd ever had.But I had something else lined up. A role at a family-run engineering company, and I was genuinely excited about it. They'd loved me at the interview and I couldn't wait to get out of the motor trade.So I opted out of my company car and bought my own VW Passat.Escape plan sorted!Or so I thought.The day after I bought it, they rang to say someone internal had applied at the last second. They'd worked at the company for 30 years.I didn't get the job.I drove to work the next day and was on the dual carriageway when I blacked out at 70 miles per hour. I'd been going straight, and as the road bent, I didn't. I carried straight on, crossed the other side of the road, missed an oncoming truck by a few seconds and a tree by a metre, smashed through the hedges, cleared the drop on the other side, the car launched into the air, and I woke up in a farmer's field.Someone had been behind me, watched the whole thing unfold, and pulled the door open, assuming I'd tried to kill myself.My licence was revoked on medical grounds and I lost my job. The logbook for the Passat arrived in the post on the day I wrote my car off. You couldn't write it.My manager, whom everyone at work despised without exception, never contacted me once. Not a single word.And then, as if the universe hadn't quite made its point, the world shut down. Everyone was getting furloughed and the government was throwing money at people and businesses left, right and centre.Everyone except me.Because I was no longer part of the business I had absolutely no income.Technically I probably could have claimed benefits, but pride is a funny thing and the idea of filling out forms explaining why I couldn't work didn't sit particularly well with me.So instead I decided to keep myself busy.That something turned out to be LinkedIn banners.

In the beginning, it was all about the banners

At the beginning they were £10 each, just something to do while the world had completely lost the plot. I remember leaning out of the window clashing pans while someone ran around the estate dressed as Mickey Mouse.I was only a couple of weeks into my banner-building venture when two founders and one of their employees tried to shut me down, complaining I was charging five times less than they were. I was brand new to LinkedIn, and I'll be honest — I was a midgie's dick away from packing it in.Good job I didn't.6 months later, people from all around the world started reaching out, and the enquiries kept coming.Somewhere along the way I became affectionately known across LinkedIn as Bannerman Dan, the Pablo Picasso of LinkedIn banners. Slightly bold perhaps, but if you're gonna lean into something you might as well go all out.At one point I got curious about where all these clients were coming from, so I created a Google map and started dropping pins.One by one they appeared across the UK, then Europe, then the US, then further afield, and eventually the map was nearly full.For a brief moment I was dangerously close to world domination. At this stage, I'd worked with 300+ clients.The only places missing were those where reliable WiFi probably isn't a thing yet. Deep rainforest territory. Remote tribal villages. Places where LinkedIn banners are understandably quite low on the priority list.Fair enough, really.By one of my busiest months I'd upped my prices significantly and still had fifty paying clients in a single month. Fifty fucking clients, which still blows my mind. Because not long before any of this happened I genuinely believed running a business was something other people did. Confident people. People who networked effortlessly and didn't find small talk physically exhausting. I had zero confidence, I'm naturally introverted, and at the time I didn't even know I was neurodivergent.Funny how that worked out.Around 18 months after the competitor tried to shut me down, I sent them a message along the lines of: I'm no longer five times cheaper than you. I'm four times more expensive. What's the issue now?They never replied.

The shift

oon after, I invested in a business mentor, one of the smartest people I've had the privilege of learning from and someone I now consider a good friend.What came out of that relationship changed a lot.Rules and boundaries. Charging what you're worth. Attracting the right clients. The psychology of selling and understanding the real cost of saying yes to the wrong person.He was a stoic too, which sent me down a rabbit hole of stoicism that shaped a lot of how I think about business and life.But the biggest shift came from my clients.For a long time, I believed the best business model was simple. Do one thing and do it well.Then, after working on hundreds of LinkedIn profiles, I realised changing the words and design could only take someone so far if they weren't clear on what they wanted to be known for, what made them different and why someone should choose them.The best work started before I touched the profile.Understanding the business. Studying the competition. Researching the buyer. Then deciding the position and building everything from there.

Star Wars Day, 2022

I was diagnosed with autism and ADHD on Star Wars Day in 2022, which was, frankly, an absolute clusterfuck.I'd expected the autism. The inattentive ADHD blindsided me.Once the dust settled though, it was a genuine epiphany. I could look back at my life and finally understand why certain things had played out the way they had.Everything changed, but nothing changed at the same time, because I still had the same brain. I just finally understood it.I then spent 18 months working with a neurodivergent coach, which was one of the most transformational experiences I've ever had.And I realised one of my biggest strengths is seeing patterns.The micro details and the wider picture at the same time.That's become a huge part of how I work now.I don't separate the positioning, messaging, words and design and treat them as four different jobs. I see how they connect and what needs to happen first.As of today, I've worked with 1,000+ happy campers through LinkedIn.

One quick step before we get started.

I only work with people I know I can help.Which means I won’t say yes to everyone who fills this in. Terrible business model, I know.This is an investment, and I want to be confident you’ll make your money back and then some.Before you fill in the form, you need to have been in business for at least two years, worked with clients, and already proved people are willing to pay for what you do. I’m not here to test whether there’s a business in there somewhere.Fill in the form below and I’ll have a look at your LinkedIn profile, your activity and wider digital footprint.I’ll contact you within one working day, usually sooner, and let you know whether I can help.

Look who kicked the door in.

Good decision, by the way.

A confirmation email is heading to your inbox right now. Open it, click the button inside, and everything I promised you starts arriving.By joining my list, you gave me not only your email address, but also your trust.And I don't take this for granted.So here's the deal: every email I send carries my best thinking, and I'll only ever offer you something I'd recommend to my own clients.If the confirmation email hasn't landed, it'll be sulking in your spam folder. Fish it out.See you in there.
Danny